What touchstone moment sparked your business into existence?
For me, the moment came while I was working for a high profile consulting firm. I had become very frustrated on a number of levels but the proverbial straw was when I was very publicly demeaned in front of a client. My response soon after was to resign my position, making the decision to go out on my own at age 35. That was 14+ years ago.
What did that spark morph into?
“What excites me the most about starting a brewery is not that I will always have tasty beer on tap and ready to go, but that it will help change the lives of generations of people and allow them to prosper! Our consumers are people who love great craft beer, but more than that they have a sincere desire to help other people and shopping socially is one way they do that.”
Client Brio Yiapan, Founder & CEO of the social enterprise Bush Baby Beer
“We exist because books change lives. Books are a form of relaxation, escapism, art, and we get to be a part of raising the awareness of the general public to great books everywhere. And, because I’m personally passionate about the media and books, PR by the Book is the marriage of both fabulous worlds.”
Client Marika Flatt, Co-founder & Co-owner, PR By The Book
But how far can that spark really take you?
“Our goal was one village, 250 kids”
Blake Mycoskie, Founder-Tom’s Shoes
“Our Mission is to make people’s day” or “Ice cream is magic”.
Amy Simmons, Founder – Amy’s Ice Cream
After several rather lengthy emails and a phone call, a prospective client decided to go another direction. That’s corporate speak for they chickened out. Ive seen it time and time again; a company and/or owner in pain that desperately need that spark, that special something that will skyrocket them to next level. Instead, they settle for vanilla and utterly institutional solutions. If you truly seek a wildly successful firm then you might want to consider getting a little wild yourself. Find your spark or better yet, THE SPARK and settle for nothing less. The dividends to such an approach will be well worth it.
Food For Thought-
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